AdilQadri – Success Story
A luxury fragrance brand with global-grade ingredients with unique to brand fragrances.
Adil Qadri is a premium fragrance brand offering a wide range of meticulously crafted scents. These fragrances are prepared using high-quality ingredients sourced from different regions, resulting in exceptional quality. Each product is meticulously blended to create captivating and unique fragrances, catering to those seeking a distinctive scent experience.
Case Study
170%
increase in ROAS
45%
increase in NTB
800%
increase in Ad spends
125x
increase in conversion volume
3x
ROI maintained for the business
About the Brand
Adil Qadri is a premium fragrance brand offering a wide range of meticulously crafted scents. These fragrances are prepared using high-quality ingredients sourced from different regions, resulting in exceptional quality. Each product is meticulously blended to create captivating and unique fragrances, catering to those seeking a distinctive scent experience.
Challenge
Adil Qadri faced challenges in efficiently scaling up at the business level. They were actively seeking a solution to help them scale while maintaining or improving their revenue
Discovery Campaign
800% Increase in Spending and 170% increase in ROAS with maintaining the ROI. This was achieved by optimizing the Discovery campaign structure and creating visually appealing creatives.
Approach
We conducted an account-level audit and identified a promising opportunity for increased spending and improved ROAS in discovery campaigns. To achieve the desired results, we implemented the following changes:
1
We segmented the campaigns to target different audience groups, including website visitors, past purchasers, add-to-cart users, and prospects.
We created visually appealing creatives that captured the attention of visitors and directed their focus towards the products.
2
3
Additionally, we launched a prospecting campaign to acquire new customers. Furthermore, we split the campaign into two segments: one with assets and another without assets (using a feed).
Results
The strategic changes resulted in notable improvements in campaign performance. Spending increased by 800%, and ROAS increased by 170%. Conversion volume increased by 125 times, and cost of acquiring customers dropped by 40
Increase in Spends
0
%
Increase in ROAS
0
%
Increase In Conversion Volume
0
x
Increase In Conversion Volume
0
x
Video Campaign
100x increase In Revenue and 110x increase in conversions by effectively balancing remarketing and new customer acquisition, with a distribution of 55% and 45% respectively. Adil Qadri’s video campaigns showed good results by maintaining the ROI of 3X on business level.
Approach
Initially, minimal spending was allocated to video campaigns. However, after conducting tests using a single video, we decided to scale the in-stream and in-feed video campaigns targeting remarketing and prospecting audiences based on tCPA bidding strategy. We began implementing the following changes to drive growth:
1
We targeted remarketing customers with a substantial budget, strategically segmenting the campaigns based on different categories: website visitors, past purchasers, and users who have added items to their cart.
We launched an additional in-stream and in-feed video campaign targeting the prospecting audience, aiming to acquire new customers by promoting a video showcasing our best-selling products.
2
3
Just two months after witnessing successful results from the testing phase, we allocated nearly 35% of the account-level budget towards the video campaigns. This strategic decision proved fruitful as we achieved exponential growth, surpassing our expectations.
Results
The video campaign surpassed our expectations by achieving a significant increase in revenue and conversions. Revenue increased by 100x, and conversions increased by 110x. We also acquired 45% more new customers. Online searches for Adil Qadri and its products grew significantly, with a 45% increase in overall search volume and a 43% surge in brand-specific searches.
Increase in Revenue
0
x
Increase in Coversions
0
x
Increase In Search Volume
0
%
surge in brand-specific searches
0
%
“It’s been only a few months that we have associated with ViralMint & within this short time, they have done an outstanding job so far. The number of conversions has simply skyrocketed ever since ViralMint has taken over. Achieving 110x growth within a few months is some feat. Kudos to their hard work & dedication.”