Playbook - Viralmint

Why This Playbook Exists

D2C brands aren’t failing because of weak products – they’re struggling because scale lacks structure. As the ecosystem grows, founders face rising CACs, faster creative burnout, unreliable attribution, and fragmented execution across teams and channels.

We conducted this study to:

The Belief Behind the Playbook

India’s consumer landscape is transforming faster than most brands can adapt. What founders need today isn’t more information — it’s direction.

At ViralMint, our purpose has always been to bring clarity to the ecosystem. Not through trends or opinions, but through systems that hold up under scale

Working closely with founders across categories reinforced one belief: brands don’t fail due to lack of ambition — they fail because they scale without discipline.

With DSG Consumer Partners and Meta, we set out to document what disciplined scaling actually looks like — validating PMF with conviction, building creative engines that compound, strengthening retention early, and treating profitability as a design principle, not an afterthought.

At ViralMint, our purpose has always been to bring clarity to the ecosystem. Not through trends or opinions, but through systems that hold up under scale.

Follow these systems with consistency, and brands won’t just grow — they’ll build businesses that endure for the next decade.

Rohan Dighe
Founder, ViralMint

A founder-grade operating system for scale

This playbook doesn’t give you more information. It gives you a way to run your growth. Inside, you’ll get a structured system to:.

Constraint Mapping

Identify the single biggest marketing constraint to growth -audience quality, messaging, creatives, funnel drop-offs, retention, or unit economics - and prioritize solving that before increasing spend.

Channel Alignment

Operate Meta, Google, creatives, landing pages, and CRM as one connected system, ensuring learnings, audiences, and messaging flow across channels instead of working in silos.